The history of the waste and recycling industry over the past 40-plus years could have been much different without Bruce Ranck’s vision and leadership. He started in the business in college, and over a career that has spanned more than 45 years and ultimately led to being Chief Executive Officer of BFI. Bruce is truly an industry icon, and three words are often used to describe Bruce’s career: “Integrity” “Pioneer” and “People.” Early on, he made safety a priority, championing frequent training, ongoing education and advancement, especially for front-line employees. He pioneered many areas that are hallmarks of our industry today: recycling, landfill-gas-to-energy technologies and modern medical waste systems. His pioneering of standardizations for safety were credited with substantial reductions in injuries and accidents during his tenure set the pace for the entire industry and are standard practices today.